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Facebook added a very handy feature in Dec 2014: the option to place a uncomplicated call-to-action button at the top of your Facebook Folio. While just available to select businesses at first, Facebook has recently started to curlicue it out to the U.South. and the rest of the globe.

The CTA's functionality is pretty elementary: You lot cull from seven pre-made button options ("Sign Up," "Shop At present," "Contact Us," "Book Now," "Use App," Scout Video," and "Play Game") and link information technology to any website you lot want. Information technology could link to your home page, a landing page, a contact sail, a video ... the possibilities are countless.

Well, nearly endless. Facebook volition monitor these links the same way they monitor current links, a Facebook spokeswoman told VentureBeat last December. Users volition also be able to report Pages with malicious links.

A good dominion of thumb? Link your new CTA to a page that aligns with your electric current business goals. After all, Facebook created them to "bring a business'south well-nigh of import objective to the forefront of its Facebook presence."

Now that most of you accept access to Facebook CTAs, let'southward acquire how to add one to your Facebook Page so you can start driving more traffic from Facebook to your website. It'due south quick and easy, I hope.

How to Add a CTA Button to Your Facebook Page

Stride 1: Log in and get to your business' Facebook Page.

Pace two: Click the "Create Telephone call-to-Action" push.

It should be located at the top of your Folio, directly to the left of the Like button. If you don't see it, that means Facebook hasn't rolled out access to your location nonetheless. If that'south the instance, sit tight and go along checking dorsum -- it should be coming presently.

Image Credit: John Haydon

Footstep 3: Cull the CTA push button re-create.

There are seven options to pick from: "Sign Up," "Shop Now," "Contact Us," "Book Now," "Use App," Watch Video," and "Play Game." Choose the one that correlates best with the webpage yous want to transport them to. For example, if a top business organisation goal is to grow your subscriber base, you might choose "Sign Upwardly" and ship users to a landing folio where they tin subscribe to your blog or newsletter. If yous're a nonprofit with a great "about" video, y'all might choose "Watch Video" and transport users to your video.

Stride four: Input the link yous desire the CTA to send users to. And then, click "Next."

Exist sure the destination correlates with the push re-create yous chose in Step 3.

Attach a unique UTM tracking code to your URL so you can track how many users are clicking on the button. (HubSpot customers: Here's how to create a tracking URL for a landing page in HubSpot.)

Step five: Select the destination for mobile users.

On the two screens that follow, you'll choose where to iOS and Android users: either to a website or to an app.

Stride six: Click "Create."

... And yous're done!

You lot can edit or delete your CTA at any fourth dimension by logging in to your Page, clicking the CTA button, and selecting either "Edit call-to-action" or "Delete call-to-action."

How to Measure the CTA'south Effectiveness

So, how many people are really clicking on that CTA? There are ii ways to figure that out.

1) Facebook's Page Statistics

Facebook will tell you the number of clicks the button received in the past seven days. You can notice this number by logging in, going to your main Facebook Folio, and looking in the "THIS Calendar week" column on the right-hand side. The number will be labeled with the CTA button's copy -- in our case, "Sign Up."

Hover your mouse over this number and a small graph will appear showing CTA clicks past 24-hour interval for the by seven days, along with a percentage increase or decrease in clicks since the beginning of the seven-24-hour interval period.

2) Your URL'due south UTM Tracking Code

Remember in Step 4 when yous added a unique UTM tracking code to the push'due south URL? Employ the analytics on that tracking code to see how the button is driving traffic and conversions. (Learn how to implement and measure UTM tracking codes hither.)

Although this CTA button has uncomplicated functionality and analytics, it's super like shooting fish in a barrel to implement and has brought some brands noticeable results. For example, Dollar Shave Club's manager of conquering Brian Kim told Facebook, "Over the course of a three-calendar week examination, the Sign Upwards telephone call-to-activity button delivered a 2.5X higher conversion rate versus other comparable social placements aimed to drive new user acquisition."

Accept y'all tried the new CTA feature on your Facebook Page? We'd love to hear whether you've seen results. Share your thoughts and observations with us in the comments below!

Originally published Mar 19, 2015 2:00:00 PM, updated April 27 2020

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Source: https://blog.hubspot.com/marketing/facebook-cta-button

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